For now these tractors will be imported as completely-built units from Italy. Escorts tied up with makers of the Ferrari Tractors of Italy, to bring their tractors to India. The company launched a 26HP Ferrari in Pune on Wednesday. The first market Escorts is targeting with its specialty tractors are the vineyards, orchards and green houses of Maharashtra. Hence, Escorts was growing its higher HP and specialty tractor portfolio. Similarly there is a 10 times growth expected in the specialty tractor segment from around 5,000 units to 50,000 units in the same time. The below HP range tractor accounted for 15% of the total market in 2011-12 but was going to be at 8% next year while share of the 50 HP and above tractors was expected to go up from 12% in 2-11-12 to 23%. It will become difficult to spot cows with plough on Indian farms, added Nanda.Īccording to Escorts, the share of lower HP (less than 35 HP) tractors in the country has started to shrink. This is because Escorts research indicates that there is informal consolidation of land taking place, and farmers are moving to commercial farming and mechanisation is happening at a faster pace, making the rural landscape change rapidly.Įscorts CMD Rajan Nanda said India is producing surplus food and exporting and farmers techniques were changing as they moved towards using advanced implements and high yield varieties. With bikes and cars becoming trendy, why should tractors remain dowdy Good-looking, sleek and fuel-efficient tractors loaded with features hitherto seen in passenger cars is what Rajan Nanda of tractor manufacturer Escorts wants to offer farmers.Įscorts is lining up a range of new launches high on performance, technology and a touch of glamour to attract high-end farmers.įarmers aspirations are growing and Escorts believes that what happened with bikes and cars will happen to tractors too they will follow the path and move towards premium higher HP and Specialty tractors. The Indian farmer is all set to get a Ferrari.
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